On a brand level, it’s also a massive shift, where your community aren’t mere ‘consumers’ anymore, but creators that are active in your ecosystem. When you think that today, 15 years old kids have been playing Minecraft for 10 years, you realize that the next generation is ready to build the metaverse. We all grew up playing video games, creating friendships, memorable stories and collecting items for years, and the Metaverse is a natural evolution of these experiences, with a new layer of ownership thanks to NFTs. Why are you betting on the Metaverse?īenoit Pagotto: We believe the Metaverse is the start of a new era, where we shift the value of objects to our digital possessions to enjoy a more healthy and simple life in the real world.
We’re always going hard on utilities and plan to continue evolving our forging events mechanics, allowing people to forge physicals of their Clone’s fit, bringing some of their avatar identity to their IRL live, as people start to cosplay their characters IRL more and more.
#Clone x nft price full#
It’s a full ecosystem, being built live, and the avatars are just the tip of the iceberg. The fact we’ve been developing all in 3D, and are giving access to 3D files to the future Clone owners, is a game-changer in the sense that, not only will people be able to express themselves with their avatars, but we envision a new kind of relationship forming between owners and 3D creators who will create bespoke content for the avatars, replicating what we’ve seen with Fortnite 3D models ripped by blender creators, creating content for Twitch streamers and YouTubers. On the clothing side alone it’s like a full-blown fashion collection coming out.Ĭlone X is the start of a full ecosystem for RTFKT, an evolution of our Brand that we think will redefine how you think of fashion brands, going beyond ‘clothes’. We created the avatars and traits to merge all the things we love, from anime to sci-fi and streetwear. RTFKT Studiosīenoit Pagotto: It's the most ambitious project we’ve created so far, a new pillar for our brand experience and our community.
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